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Estimate how much it costs to start your startup. Calculate your one-time expenses, monthly burn rate, and total first-year costs.

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How Much Does It Cost to Start a Startup in 2024?

The question "how much does it cost to start a startup" is one of the first questions every aspiring entrepreneur asks. The answer varies dramatically based on your business type, approach, and ambitions—anywhere from $3,000 for a bootstrapped side project to $100,000+ for a venture-backed company.

Our startup cost calculator helps you get a realistic estimate based on your specific situation. By answering questions about your business type, team composition, and planned expenses, you will receive a detailed breakdown of one-time costs, monthly burn rate, and total first-year investment.

According to surveys of thousands of startups, the average startup costs for a bootstrapped company range from $10,000 to $30,000 in the first year. However, many successful startups have launched with significantly less by being strategic about spending and prioritizing only essential expenses.

Understanding your startup budget before you begin is crucial for two reasons: it helps you plan your funding needs (whether from savings, revenue, or investors), and it forces you to make deliberate decisions about where to allocate limited resources.

The key insight from experienced founders is that startup expenses are largely within your control. You can choose to incorporate as an LLC for $500 or a Delaware C-Corp for $2,000. You can build an MVP for $5,000 or spend $50,000 on a full-featured product. Understanding these tradeoffs helps you make informed decisions.

6 Categories of Startup Costs

Legal & Administrative

Business formation, trademarks, accounting, and insurance costs.

$500 - $5,000+

Technology & Development

Website, MVP development, hosting, and technical infrastructure.

$1,000 - $50,000+

Marketing & Branding

Logo design, content, advertising, and customer acquisition.

$500 - $10,000+

Operations & Equipment

Office space, computers, phones, and day-to-day expenses.

$1,000 - $10,000+

Tools & Software

Productivity, analytics, CRM, and other SaaS subscriptions.

$50 - $500/mo

Team & Payroll

Salaries, contractors, and equity for early team members.

$0 - $50,000+/mo

Legal and administrative costs are often the first expenses new founders encounter. At minimum, you will need to form a legal entity (LLC or corporation) which costs $500-$2,000 depending on your state and structure. Additional legal costs include trademark registration ($350-$1,000), business insurance ($100-$300/month), and potentially legal counsel for contracts and agreements.

Technology costs are typically the largest expense category for tech startups. This includes your MVP or product development ($5,000-$50,000+), hosting and infrastructure ($50-$500/month), domain registration ($15/year), and security certificates. Using a fixed-price MVP service like RocketMVP ($3,999) can significantly reduce this category.

Marketing expenses include your initial branding (logo, website design), content creation, and customer acquisition costs. Many bootstrapped startups minimize marketing spend initially by focusing on organic channels like content marketing, social media, and direct outreach.

Team costs vary the most based on your situation. A solo founder or co-founding team working for equity has $0 in payroll, while hiring even one employee adds $5,000-$15,000/month depending on role and location. This is often the deciding factor in how much runway you need.

Startup Costs by Business Type

Business TypeOne-Time CostsMonthly BurnFirst Year
Bootstrapped SaaS$3,000 - $10,000$500 - $2,000$10,000 - $35,000
E-commerce Store$2,000 - $8,000$500 - $3,000$8,000 - $45,000
Mobile App Startup$10,000 - $30,000$1,000 - $5,000$25,000 - $90,000
Marketplace Platform$15,000 - $50,000$2,000 - $8,000$40,000 - $150,000
Agency / Consulting$1,000 - $5,000$500 - $2,000$7,000 - $30,000
Content / Media$500 - $3,000$200 - $1,000$3,000 - $15,000

SaaS startups typically have moderate upfront costs focused on product development, followed by ongoing hosting and tool expenses. A bootstrapped SaaS founder can launch for $10,000-$20,000 by building an MVP with limited features and growing organically.

E-commerce businesses have variable costs depending on your inventory model. Dropshipping requires minimal upfront investment, while holding inventory requires significant capital. Marketing costs tend to be higher due to the competitive nature of online retail.

Marketplace platforms are among the most expensive startups to launch because you need to build infrastructure for two-sided transactions and often need to subsidize one side of the market initially. Plan for $50,000-$150,000 in the first year for a serious marketplace attempt.

Service businesses (agencies, consulting) are the cheapest to start because your primary asset is your expertise. Many consultants launch with just a laptop, website, and basic tools—under $5,000 total.

Understanding Burn Rate and Runway

Your burn rate is the amount of money your startup spends each month. This includes all recurring expenses: hosting, tools, salaries, rent, marketing, and anything else that costs money on an ongoing basis. Understanding your burn rate is essential for planning how long your funding will last.

Runway is how long your startup can operate before running out of money. The formula is simple: Runway = Cash Available / Monthly Burn Rate. If you have $60,000 and burn $5,000/month, you have 12 months of runway.

Most experts recommend maintaining 12-18 months of runway to give yourself enough time to hit milestones and raise additional funding if needed. For bootstrapped startups, 6-12 months is more common, with the expectation of generating revenue to extend runway.

Our startup cost calculator helps you calculate both your monthly burn rate and the total runway you will need based on your funding stage. This information is crucial whether you are planning to bootstrap, raise angel investment, or pursue venture capital.

The key insight is that reducing burn rate is often more valuable than raising more money. Cutting your burn from $10,000 to $5,000 per month doubles your runway without any fundraising. This is why lean startup methodology emphasizes minimizing expenses until you achieve product-market fit.

6 Strategies to Reduce Your Startup Costs

Start as a Side Project

Keep your day job while validating your idea. This gives you income while you build, reducing the pressure to raise money.

Use Free Tools First

Most SaaS tools have free tiers. Use Google Docs instead of Notion, free Figma instead of Adobe, and free analytics before paid.

Build an MVP, Not a Product

Focus on the minimum features needed to test your hypothesis. You can always add more later once you validate demand.

Leverage No-Code Tools

Platforms like Bubble, Webflow, and Airtable can help you build without hiring developers, saving $10,000-$50,000.

Work from Home

Skip the coworking space. A home office setup costs $500-$1,000 once versus $300-$500/month for a desk.

Outsource Strategically

Use freelancers for specific tasks instead of hiring full-time. Platforms like Upwork and Fiverr offer affordable talent.

Reducing startup costs is not about being cheap— it is about being strategic with limited resources. Every dollar you save extends your runway and reduces the amount you need to raise or earn before becoming sustainable.

The most impactful way to reduce costs is to validate your idea before building. Talk to potential customers, create landing pages, and run small experiments before investing in development. Many founders waste thousands on products nobody wants.

Fixed-price development is another powerful cost-reduction strategy. Instead of hiring developers at $100-$200/hour with uncertain timelines, services like RocketMVP offer fixed-price MVP packages starting at $3,999. You know exactly what you will pay before development begins.

Finally, remember that every expense should have an ROI. Before spending money, ask: "How will this help me acquire customers or build my product?" If the answer is unclear, delay the expense until you have more clarity about your business.

Funding Your Startup: Sources of Capital

Understanding how to fund your startup is just as important as knowing your costs. There are several paths to financing your venture, each with different implications for ownership, control, and growth trajectory.

Bootstrapping means funding your startup from personal savings or revenue from early customers. This is the most common approach and offers maximum control and ownership. Most successful bootstrapped startups start with $5,000-$20,000 in personal funds and grow from revenue.

Friends and family rounds typically raise $25,000-$150,000 from people who know and trust you. This capital usually comes with favorable terms but can strain personal relationships if the startup fails.

Angel investors are wealthy individuals who invest in early-stage startups, typically $25,000-$500,000. Angels often provide mentorship and connections in addition to capital. They expect significant equity (10-25%) and the potential for large returns.

Venture capital is appropriate for startups with massive market potential and ambitions for rapid growth. Seed rounds typically range from $500,000-$3,000,000 and require a Delaware C-Corp structure. VCs expect you to pursue a path to becoming a billion-dollar company.

For most founders, the best approach is to start bootstrapped and pursue funding only if your business model requires it. Many successful companies (Mailchimp, Basecamp, GitHub pre-acquisition) were built entirely without venture capital.

Startup Cost Calculator FAQ

Common questions about startup costs and business expenses

The cost to start a startup varies widely based on your business type and approach. A bootstrapped SaaS startup can launch for $5,000-$15,000, while a funded marketplace might need $50,000-$100,000+ to get started. Key costs include legal formation ($500-$2,000), MVP development ($3,000-$20,000), and initial operating expenses. Many successful startups have launched with less than $10,000 by being strategic about spending.
The biggest startup costs typically include: 1) Product development (MVP, website, or app) which can range from $5,000 to $50,000+, 2) Team costs if you are hiring early employees ($5,000-$15,000/month per person), 3) Marketing and customer acquisition ($500-$5,000/month), and 4) Legal and administrative costs ($1,000-$5,000 upfront). For most tech startups, product development is the largest single expense.
Most experts recommend having 12-18 months of runway before you need to raise more money or become profitable. For bootstrapped startups, 6-12 months is common. The right amount depends on your burn rate and how long it takes to reach key milestones. As a rule of thumb: if your monthly burn is $10,000, you should have at least $120,000-$180,000 in the bank.
Yes, many successful startups have been bootstrapped from zero. Strategies include: starting with a service business to generate revenue, using free tools and platforms, building an audience before building a product, and finding a technical co-founder to build the MVP. However, you will likely need at least $1,000-$5,000 for basic legal formation, domain, and essential tools.
For most early-stage startups, an LLC is simpler and cheaper ($500-$800). However, if you plan to raise venture capital, you will need to be a Delaware C-Corp ($1,500-$2,500). VCs require C-Corps because of how equity and investment rounds are structured. If you are bootstrapping or raising from angels only, an LLC is usually fine to start.
Early-stage startups should focus on low-cost marketing channels first: content marketing, social media, and direct outreach. A reasonable initial marketing budget is $500-$2,000/month. Avoid heavy paid advertising spending until you have validated product-market fit. Many successful startups grew initially through word-of-mouth and organic channels with minimal marketing spend.
Essential startup tools include: email/productivity suite ($12-$20/month), project management ($0-$20/month), design tools like Canva or Figma ($0-$15/month), analytics ($0 to start), and communication tools ($0-$10/month). You can run a startup on less than $50/month in tools. Avoid enterprise software until you actually need the features.
Key strategies to reduce startup costs: 1) Start with an MVP instead of a full product, 2) Use no-code or low-code tools when possible, 3) Hire contractors instead of full-time employees, 4) Use free tiers of SaaS tools, 5) Work from home instead of renting office space, 6) Focus on organic marketing before paid ads, and 7) Consider a fixed-price MVP service like RocketMVP ($3,999) instead of hourly development.

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