RocketMVPRocketMVP
Essential for most MVPs

Email Systems for MVPs

Transactional emails, marketing emails, and email deliverability for critical user communications.

1-3 days
Typical Timeline
$200 - $1,000
Typical Cost

When to Include

  • User registration and verification
  • Password reset functionality
  • Order/transaction confirmations
  • Important notifications

When to Skip

  • Internal tools without external users
  • Apps with alternative communication (SMS only)

Technology Options

TechnologyProsCons
Resend
Modern email API with React Email support
  • Great DX
  • React Email templates
  • Good deliverability
  • Free tier
  • Newer service
  • Smaller scale experience
Postmark
Transactional email specialist
  • Excellent deliverability
  • Fast delivery
  • Good analytics
  • Transactional only
  • Higher cost
SendGrid
Full-featured email platform
  • Transactional + marketing
  • Scalable
  • Good documentation
  • Deliverability varies
  • Complex pricing
AWS SES
Low-cost email service from AWS
  • Very cheap
  • High volume
  • AWS integration
  • Basic features
  • Requires more setup
  • Reputation management

Implementation Steps

1
Choose email provider based on needs
2
Set up domain authentication (SPF, DKIM, DMARC)
3
Create email templates for key flows
4
Implement transactional email sending
5
Add email logging and tracking
6
Set up bounce/complaint handling
7
Test deliverability across providers
8
Monitor email analytics

Common Mistakes to Avoid

  • Not setting up SPF/DKIM/DMARC (spam issues)
  • Using personal email for sending
  • Not handling bounces and complaints
  • Missing unsubscribe links
  • Sending from no-reply addresses
  • Not testing across email clients

Frequently Asked Questions

Transactional vs. marketing email providers?

Transactional (Postmark, Resend) optimize for deliverability and speed. Marketing (Mailchimp) handle lists and campaigns. Most MVPs need transactional first.

How do I improve email deliverability?

Set up SPF, DKIM, DMARC on your domain. Warm up new sending domains. Monitor bounce rates. Use dedicated IP for high volume.

Should I build email templates with code?

Use React Email or MJML for maintainable, responsive templates. Avoid complex HTML email issues with these frameworks.

Need Help Implementing Email Integration?

We'll build it right the first time. Email Integration is included in our $3,999 MVP package.

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